Today’s consumer demands digital, and insurance is answering the call. For most insurers, the question of the day is no longer “Should we,” but rather, “How do we get started making the shift to digital?”
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Generational shifts have forced insurers to rethink the traditional one-size-fits-all approach to insurance. Here is a brief overview of the consumer attributes associated with each generation of policyholders, along with their respective age ranges, as defined by Pew Research in 2019.
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With insurance retirees rapidly outnumbering new recruits, insurers are having trouble filling the empty roles left behind. Additionally, recent digital advancements in the industry require fresh skill-sets, compounding the urgency to hire new talent.
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If ever there is a time when an insurance company puts its promises to the test, it is when a claim is filed. For policyholders, this can be the moment of truth when they see how well their agent or company handles their claim after an incident.
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When trying to fill open positions, insurance recruiters and HR managers are often challenged to find creative ways to attract new talent. To get through some of the stereotypes of what it means to work in insurance, consider spreading the word of your company's advancements, and give reasons why the next generation of job-seekers should consider your company when planning out their career goals. You may want to include some of the following concepts in your messaging.