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2 min read

What is an Insurance Ecosystem? (Part 1)

By Patricia Moore on Aug 22, 2019 12:18:30 PM

It's been said that ecosystems are the future of insurance. But what exactly is an ecosystem? In part one of this two-part article, we’ll look at the basics of this new, integrated business model — what it is, how it works, and why it’s important for insurers to pursue ecosystems as a priority.

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3 min read

Reduce Policyholder Churn by Improving the Claims Experience

By Patricia Moore on Jun 20, 2019 9:00:00 AM

It's easy to understand the value of bringing in new business. But what about your existing customers? Are they getting the same level of attention as your prospects? If not, it's probably time to rethink your strategy.

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6 min read

How to Reach 6 Generations of Policyholders

By Patricia Moore on May 14, 2019 8:05:00 AM

Generational shifts have forced insurers to rethink the traditional one-size-fits-all approach to insurance. Here is a brief overview of the consumer attributes associated with each generation of policyholders, along with their respective age ranges, as defined by Pew Research in 2019. 

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3 min read

Claims: A Make-or-Break Moment for Insurers

By Patricia Moore on Apr 11, 2019 12:00:00 PM

If ever there is a time when an insurance company puts its promises to the test, it is when a claim is filed. For policyholders, this can be the moment of truth when they see how well their agent or company handles their claim after an incident.

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2 min read

3 Strategies to Improve Customer Engagement in the Insurance Industry

By Patricia Moore on Mar 11, 2019 4:17:18 PM

Insurance is generally considered "low-touch" industry, continuing to fall short when it comes to engaging with consumers. Unfortunately, a single event - such as a poor claims experience or billing problem - is often the catalyst for policyholders to switch providers, creating a commoditized market and eradicating any sense of brand loyalty.

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