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2 min read

Four Mobile Trends to Improve the Customer Experience in Insurance

By Patricia Moore on Nov 22, 2019 1:13:00 PM

Mobile technology has transformed the way consumers interact with businesses. Anybody with a smartphone can quickly and easily compare insurance companies, get real-time quotes, purchase policies, make payments, and file claims — from anywhere and at any time. According to the IBM Insurance Blog, “When it comes to mobile technology, the most important thing to do is get started.” The article also warns of dire consequences for insurers that are still “planning to embrace mobile,” but haven’t yet begun.

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4 min read

What is an Insurance Ecosystem (Part 2)

By Patricia Moore on Sep 17, 2019 9:00:00 AM

 

In part one of this two-part article, we introduced the insurance ecosystem and discussed how insurers can take advantage of this new business model. In part two, we’ll dive deeper into the benefits of an integrated digital ecosystem and cover some real-world examples of the insurance ecosystem in action.

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2 min read

What is an Insurance Ecosystem? (Part 1)

By Patricia Moore on Aug 22, 2019 12:18:30 PM

It's been said that ecosystems are the future of insurance. But what exactly is an ecosystem? In part one of this two-part article, we’ll look at the basics of this new, integrated business model — what it is, how it works, and why it’s important for insurers to pursue ecosystems as a priority.

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3 min read

Reduce Policyholder Churn by Improving the Claims Experience

By Patricia Moore on Jun 20, 2019 9:00:00 AM

It's easy to understand the value of bringing in new business. But what about your existing customers? Are they getting the same level of attention as your prospects? If not, it's probably time to rethink your strategy.

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6 min read

How to Reach 6 Generations of Policyholders

By Patricia Moore on May 14, 2019 8:05:00 AM

Generational shifts have forced insurers to rethink the traditional one-size-fits-all approach to insurance. Here is a brief overview of the consumer attributes associated with each generation of policyholders, along with their respective age ranges, as defined by Pew Research in 2019. 

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