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How to Reach 6 Generations of Policyholders

Generational shifts have forced insurers to rethink the traditional one-size-fits-all approach to insurance. Here is a brief overview of the consumer attributes associated with each generation of policyholders, along with their respective age ranges, as defined by Pew Research in 2019.    Gen Z (born 1997 – 2012) These 7- to 22-year-olds make up 25% of the U.S. population, and they’re al...

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Building Trust in the Insurance Industry Through Transparency

The concept is simple. In exchange for a premium, an insurance company agrees to compensate a policyholder for a specified loss, damage, illness, or death caused by an unexpected event. So, as an industry that is centered on helping consumers better mitigate risks, why does insurance get such a bad rap? In a word, trust. Unfortunately, the public’s perception of the insurance industry is...

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How to Personalize Insurance Marketing for Better Results

The traditional insurance business model has been stable and effective for many years. However, the rumblings of digital disruption is shifting the foundation of that model as products and services are delivered differently. The impacts of insurtech and other third party players are beginning to change the very essence of insurance products and services and eventually could change the en...

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No product promos. Just insight about digital payments and other insurance technology. Trends. Best Practices. Opinions.